AVG has become the first antivirus vendor to offer a privacy filter to monitor and block websites and ad networks that silently collect Internet usage data from consumers, the company has announced.
Available from today in a service pack for all paid and free AVG antivirus users, DoNotTrack is a plug-in for Internet Explorer, Mozilla and Chrome that keeps tabs on which sites are collecting data as users browse the web.
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Some of this will be fairly innocent web analytics of the sort gathered by every site to monitor how visitors interact with sites, but AVG said users should also be more aware of social media applications that collected extensive data usage information and ad networks. Both of these could be intrusive in search of the information necessary to serve context-aware advertising, AVG said.
AVG users will be able to block or allow these on a case-by-case basis, controlling what data is tracked depending on their assessment of a particular site.